Color theory is a fundamental concept of any chromatic design activity. Every artist ranging from web designers or graphic designers to architects and photographers understands that it is essential for any visual composition. However, a layman may not fully understand the importance of implementing it in a design. A color that seems visually pleasing to the eyes of a designer might look just okay to any casual observer. Besides, the reason behind a person’s choice of shades is always unpredictable.
The theory explains how different shades are perceived by humans and how it can mix, match, and create contrast with each other. Besides, it also plays a great role in communicating messages for the brands. So, understanding and implementing it will help in building a brand and get more sales. It is only a matter of 90 seconds that people will decide whether they like a particular product or not. Almost 90% of that decision is completely based on the color of your websites or logos. So, it is very important to start paying attention to that for covering all your branding and marketing needs.
Before we logically explore the theory, let us start with knowing all the definitions of the basic terms used in this field.
The first color wheel was created by Sir Issac Newton back in 1666 and always kept on changing after that. The wheel is mainly used by graphic designers and artists to develop harmony by mixing up the palettes. It consists of three primary, three secondary, and six tertiary shades. By understanding the terms and processes that go with it, you can communicate your vision appropriately with your designer.
You can use the shades or pigments harmoniously by understanding the various hues and important terms defined by the color wheel. The word “harmony” in the theory usually refers to the utilization of various combinations in the most appealing and pleasant way. You can do it by putting a lot of practice through design and composition.
The way of interpreting colors solely depends on personal experience. However, it is still a fact that it can persuade and affect consumers in various ways. A marketer can influence their customer’s perceptions and convince them to purchase by using particular shades and graphic design. The only thing they need to learn is the psychology behind the theory. Apart from that, it can also help to know the different branding techniques that can connect them better with the audience. Eventually, it helps in bringing profits and strengthens the brand-customer relationship.
That is why while choosing the shades, it is important to know the personality of your brand, depending on which, you can select it that will suit your business or products. Furthermore, make sure that the shades you choose should stand out from your competitors. Decipher the personality which your brand fits and create your logo design, website design, or any other marketing-based stuff in such a way that it makes the most sense and reap sales by appropriately appealing to your targeted audience.
Now, that you are armed with the fundamental knowledge of color theory, you can start implementing the shades in your very own design and composition. It can help your brand to stand out from the crowd and create the desired appeal for your targeted audience. However, you just need to practice and learn how to appropriately use the color combinations. If you still have questions in mind, then you can contact the experts working in this domain. You can also outsource your requirements to a leading graphic designing company and ask them to handle your projects. It is a far more convenient option if you are looking to save your time or energy.