Graphic design may immediately remind you of stunning web graphics or creative advertisements. But you must note that graphic design is a vast field that includes the creative designing of magazines, product labels, infographics, business cards, mobile apps, book covers, software interfaces, posters, logos, signs, and website layouts. The list is quite long.
Wondering what is graphic design and how would you describe the field of expertise? This post will give you a detailed overview of the subject matter while allowing you to gain a deeper understanding of this creative career option.
What is Graphic Design? – Quick Overview
- What is graphic design?
- What Are the Elements and Principles of Graphic Design?
- Important elements of graphic design
- Important principles of graphic design
- 6 Types of Graphic Design
- Top 10 highest paying graphic design jobs
- Why would one choose to be a graphic designer?
- Top 10 highly paid creative design jobs
What is graphic design? A definition
Graphic design is defined as an art of expressing ideas and experiences using appropriate visuals and texts in a creative manner. In simple terms, graphic design communicates messages visually in various forms such as logos, webpage layouts, posters, book covers, flyers and more. It contains artistic components or design ideas that influence the viewers’ perceptions in a subtle manner.
Graphic design connects businesses with their customers, allowing them to share information related to events, projects, campaigns, or products with their customers. It facilitates product promotion and advertising. It allows people to interpret complicated information easily. It is an integral component of a business’s brand building program.
Before we move further into the discussion, let us discuss what is digital graphic design.
What are the elements and principles of graphic design?
Understanding the elements and principles of design is crucial for mastering graphic design. It is mandatory for a designer to know the elements and principles to create visually appealing and impactful designs.
Important elements of graphic design
The key elements of graphic design include color, line, shape, space, size, scale, and texture. Let’s take a detailed look at them.
Important principles of graphic design
Graphic designers prefer to abide by some principles of designs which are basically a set of guidelines or rules. These principles help the designs to achieve the desired outcome.
These significant principles of graphic designs include balance and alignment, contrast, dominance and emphasis, proportion.
6 Types of graphic design provided by creative designers
There is no single way to define or describe graphic design and we have already mentioned this fact at the beginning of this article. The subject includes within its purview many fields and specializations. It is about generating brand-specific and audience-specific print media and web media graphics.
Thirty years back, the scope of this creative field was limited only to print-outcomes that included movie posters, advertisements, and magazines. This is the era of digital revolution and today, graphic design has undergone transformation and has assumed a digital makeover. Creative outcomes in modern times are shaped by modern technologies. Here are the main types of graphic design, which owe their origin to the digital revolution:
Top 10 highest paying graphic design jobs
Graphic designers are those who convey a brand message or advertisement through visual arts. If you love visual art or graphics or want to build a career in a domain like marketing, website design, or advertising field, graphic design could be the future for you.
In this article, we glance at the top 10 highest paying graphic design jobs.
Why would one choose to be a graphic designer?
Choosing graphic design as a career has several benefits, such as the freedom to showcase creativity with flexible hours for oneself. Because of the unique features of this job and great market value of graphic designers, they may also expect to make high wages. They have a lot of opportunities to create visually impactful designs especially in this post pandemic era.
Top 10 highly paid creative design jobs
Salary Range: $53,386 per year
Role: A 3D designer develops 3D visuals of a picture or a product for development purposes. A 3D designer builds a prototype of any product or object to present its features in a very short time span. 3D designers also develop animations and photo-realistic 3D representations for digital platforms such as websites and video games.
Video game designer
Salary Range: $57,355 per year
Role: Video game designer develops games that anyone can play on desktop, laptop or mobile. Video game designers can create any character or animated backdrop components like wildlife or greenery. Video game designers can collaborate with a content writing team to craft a storyline for a video game’s design.
Salary Range: $68,357 per year
Role: An industrial designer develops the concepts for manufacturing products like vehicle, appliances from scratch. An industrial designer should have a background of art, graphic design, business, and engineering, which they apply to each phase of the product design process. An industrial designer helps to improve the usability, and commercial appeal of any product.
Salary Range: $80,397 per year
Role: A design technologist works for websites, applications, or other digital products, in collaboration with both the design and development team. Design technologists employ visual design skills to improve a digital product’s user experience to maximize efficiency and user satisfaction.
Salary Range: $69,810 per year
Role: A visual designer works for individual clients or a particular company and plans design elements for a project. They work for creating company names, or logos with clients’ specific demands. Having ample knowledge or experience of a specific market or industry will lead you as a visual designer.
Salary Range: $74,702 per year
Role: A creative manager also known as creative service manager basically works in marketing agencies, advertising firms, or other major business entities. They interact with clients to plan the layout of a marketing or brand development campaign. After setting a basic strategy, the creative manager instructs a team of designers to fulfill production targets while staying under budget.
Salary Range: $75,005 per year
Role: An art director oversees the visual aspects of media productions such as films, television shows, and print and digital publications. Their work focuses on project elements that users will see and interact with, such as page layouts, embedded graphics, and set designs.
Salary Range: $82,009 per year
Role: Concept artists are frequently hired by organizations that make digital products for use on the internet, such as magazines or desktop games. They mainly develop the first portrayal of a visual design of any project. Concept artists regularly work on video games, assisting in the creation of detailed characters and dynamic backgrounds for gameplay.
Salary Range: $102,969 per year
Role: A creative director handles all marketing campaigns, brand development, and product design undertaken by an organization. Many creative directors work for publications such as magazines or publishing companies, where they focus on cover art, illustrations, and page layout.
User experience director
Salary Range: $113,219 per year
Role: A user experience director shapes a product in such a way that creates a positive user experience whenever the user will use it. They guide a team for designing and development of products that are user friendly. This also has expertise to develop a few features such as mobile game’s playable interface or the option to click links on a webpage.
So what is graphic design in its very essence?
By now, you must have realized that graphic design does not have one-size-fits- all character. You can use graphic design in innumerable ways to address diverse requirements or to create non-commercial outcomes that would inspire others.
Whether you have realized or not, graphic design is all about understanding the emotions of people. Even though graphic design has assumed its present-day digital makeover, it still remains as an application of tried-and-tested principles. Identifying the psychologies of different individuals and delivering designs that relate to their emotions is the key to becoming successful in this field.