No matter how beautifully a picture is captured by cameras or mobile devices, it’s professional editing that adds magic to these images. What assists image editors in the process are the various professional photo editing software.

The need for photo retouching increased in this digital era, especially with the introduction of social media, where professionals and businesses are trying to build a popular presence with what they post. Hence this technique of beautifying the photos came into the picture.

What is photo retouching? Importance and types

Whether it’s for commercial photos like portraits, e-commerce product photos, real estate listings, or personal photos like wedding images, baby photoshoots, etc., photo retouching is used for all.

As a beginner, if you’re wondering where to start your career as a photo retoucher, this blog will be your guidebook.

What is photo retouching?

Photo retouching is an editing process that helps to enhance the appearance of pictures. Using this technique, imperfections are removed from the photos to give the subject an enchanting appeal in the image.

Now, do you think photo retouching is the same as photo editing? Keep scrolling to uncover the answer and be able to choose the right image manipulation technique for different photo editing needs.

Photo retouching vs photo editing

Photo retouching and photo editing are similar but not the same services, and here’s why:

Photo editing is focused on rendering basic adjustments to edit images into clear base images. On the other hand, retouching is about enhancing photos for the final output through flaw removal, color adjustments, and much more. The former is only a 15-minute task, but the latter takes up to an hour or so, based on the requirement.

Photo editing is referred to as a basic method that involves simple procedures like color correction, light modification, etc. Whereas image retouching includes teeth whitening, object addition or deletion, background replacement, and so on in rendering HD images.

It’s great that the confusion between the two image manipulation services has been cleared.

Types of photo retouching

Moving on, let’s explore the most common retouching types that are used by photo editors and companies for different industries.

  1. E-commerce products image retouchingE-commerce products

    E-commerce products are those items that need to be put up on online shops like Amazon, Etsy, Flipkart, etc. Whether it’s for apparel, food items, furniture, or jewelry, product photo retouching involves background removal, light adjustment, and resizing, etc.

    • Apparel: Perfecting a dress through the ghost mannequin effect, straightening the image, removing the strains and creases, and balancing colors.
    • Furniture: Editing the size, shade, texture, and reflections of products. Also, virtually staging missing furniture elements and adding special effects.
    • Jewelry: Involves color adjustment and alteration, brightening, dust and dark spot removal, background editing, and the addition of realistic reflections and shadows.
  2. Real estate image retouchingReal estate

    Real estate photo retouching focuses on enhancing the key interior and exterior features of any property that’s for sale. Actions like sky alteration, light adjustment, perspective correction, removal of background, color cast, and much more are included in this service.

  3. Automobile image retouchingAutomobile

    Automobile image retouching is the enhancement of cars, bikes, and other vehicles for better digital appeal. From adjusting the picture’s contrasts to adding missing elements like lights, photo retouchers do it all for your business.

  4. Fashion photo retouchingFashion

    Fashion image enhancement services assist photographers, models, fashion designers, and many others to create an awe-inspiring fashion portfolio. Includes edits like basic touch-ups, RAW image conversion, removal of imperfections, teeth whitening, body sculpting, image culling, color correction, etc.

  5. Stock photos retouchingStock photos

    Stock photos are pre-edited photos that are created and made available for licensing to various graphic designers, photo editors, etc. Services like noise reduction, curve adjustments, photo masking, removal of logos or watermarks, prepress services, etc., are used for photo retouching.

  6. Fashion photosFashion photos

    Fashion portraits aim to capture the personality of the artist-in-focus through various photo retouching techniques. Widely used by photographers and models, this service includes eye color and exposure correction, dark circle removal, digital cutting, white balance adjustment, background alteration, etc.

  7. Wedding imagesWedding images

    Wedding photo retouching render cropping and resizing, noise reduction, color adjustments, blur removal, and so on. This helps to create a mesmerizing wedding album.

  8. Newborn photosNewborn photos

    Newborn photo retouching includes cropping, masking, skin smoothening, tone correction, pageant beauty retouching, etc. As babies are difficult to handle while shooting, this service helps photographers perfect the images they’ve shot.

Importance of photo retouching

“What meets the eyes of consumers is what sells.”

Only when product photos are enhanced to their fullest can they be attractive to customers. Similarly, personal photos like wedding albums and baby photoshoots also need retouching to highlight the magic in them.

Benefits of photo retouching

  • Removes wrinkles and other blemishes
  • Changes background
  • Assists in body shaping
  • Applies digital make-up
  • Adds or removes extra pop-ups or people
  • Enhances eyes
  • Brightens teeth
  • Smoothens skin
  • Corrects color and tone for pleasing overall appeal
  • Removes under-eye circles

Pros and cons of photo retouching

Let’s now analyze the merits and demerits of retouching for commercial purposes:

Pros Cons
Helps boost brand credibility and sales Reduces sales when false features of a product are added
Removes blemishes and unwanted objects to highlight the main product Laborious and expensive process
Uplifts the visual appeal through filters and effects Harder for beginners
Minimizes product returns with accurate product specifications Lacks authenticity when overused

For personal uses like wedding photos, baby images, modeling portfolios, and so on:

Pros Cons
Sets appropriate mood and tone Improper editing hampers the original feel of the photos
Edits noisy background Time-consuming bulk edits
Improves lighting, color, and sharpness Reduces pixels when edited using low-rated software
Removes imperfections from faces and backgrounds Costly when outsourced to experts

To eliminate the disadvantages of photo retouching, it’s important to know how to do it right. As the first step, understand the two main types of photo retouching: basic and high-end.

Basic vs high-end photo retouching

Basic vs high-end photo retouching

Basic picture retouching High-end picture retouching
Includes teeth whitening, color correction, resizing, framing, blemish removal, and sharpening to correct images Contours body shape, enhances skin and eyes, erases imperfections, smoothens textures to improve images
Edits can sometimes be inappropriate to use Invisible process with no traces
Easy for all Harder for beginners
Mostly used for commercial and personal images Best suited for wedding shots, real estate photos, fashion photoshoots, magazine ads, etc.

Common photo retouching terms, techniques, and tools

Having known the photo retouching basics, it’s time to learn the jargon, methods, and tools to become a pro photo retoucher.

6 basic retouching terms

  1. Contrast

    Contrast
    Adjusts the amount of white and black color to brighten or darken images.

  2. Exposure

    Exposure basic retouching terms
    Can be reduced or increased to set the right level of brightness in an image.

  3. Highlights and shadows

    Highlights and shadows
    Highlights are a photo’s lighter sections, while shadows are darker sections. Helps balance exposure, contrast, and overall color.

  4. Vibrance and saturation

    Vibrance and saturation
    Vibrance increases the intensity of muted colors, while saturation makes all colors strong in an image.

  5. Noise

    Noise retouching term
    Inappropriate color variation that makes a photo blurry. Removing it sharpens the image.

  6. White balance

    White balance
    Indicates the color accuracy of an image. Can be edited to warm (orange/yellow) or cold (blue) shades.

10 common photo retouching techniques

  1. RAW photo conversion: Changing image formats from RAW to JPEG or vice-versa, for retaining photo quality before and after editing.
  2. Spot healing and blemish removal: Erasing dust, spots, and other unwanted objects for a clean image.
  3. Airbrushing and skin tone adjustment: Beautifying an image, especially headshots, by adjusting textures and skin tone.
  4. Frequency separation: Segregating high-frequency details like skin, textures, etc., and low-frequency details like shadows, colors, etc., into 2 different layers for precise retouching.
  5. Dodging and burning: Dodging reduces brightness, while burning darkens an area to manage exposure.
  6. Resizing: Altering the pixel dimensions of photos for easy sharing, storage, and use.
  7. Toning, color balance, and hue and saturation adjustment: Adding or reducing certain shades to enhance the color of photos in certain areas or overall.
  8. Eye retouching, changing eye color, and eye bag removal: Elevating the appearance of eyes by resizing, reshaping, sharpening, and brightening the key features.
  9. Shadow creation and lighting adjustment: Inserting artificial shadows for creating a realistic appeal and adjusting the brightness for a pleasant view.
  10. Highlights and use of curves: Highlights are the brighter parts of pictures, and curves help adjust them along with color tones and shadows.
Photo retouching techniques

Professional photo editors at PGBS also use many more advanced digital photo retouching techniques.

Dos and don’ts in photo retouching

Learn the 6 most important tips to follow and mistakes to avoid while retouching.

  • Try incorporating natural lighting
  • Focus more on editing colors, saturation, etc.
  • Experiment with a range of tools
  • Editing in new layers to not lose original image
  • Use healing brush tool to remove dust and noise
  • Have negative spaces for clean editing
  • Over-editing
  • Practicing selective coloring
  • Using only one or two fixed tools every time
  • Dumping edits into one layer or wrong layers
  • Not removing personal details or people
  • Overcrowding image with effects

Looking for a step-by-step guide to retouching images? Here’s your guidebook.

Best photo retouching software for beginners and professionals — free and paid

The quality of retouching depends equally on the editor and the editing software that’s used. So, choose from the list of the best photo editing software for Windows, Mac, Android, and iOS.

For beginners

Take your initial steps with any of these top 6 free photo retouching software programs to avoid spending too much on an application you’ll find hard to work with.

SOFTWARE PROS CONS COMPATIBILITY RATINGS
Adobe Photoshop Express
  • Easy navigation
  • 2 GB storage
  • No in-app purchases
  • Only 5 major tool sets
  • Upload photo sizes limited to 16 MP
  • No RAW files
Windows, Mac, Android, iOS 4.3
NX Studio
  • Completely free
  • Supports various image formats
  • Easy data browsing
  • Ideal mostly for Nikon camera photos
  • Slow retouch brush tool
  • No undo option
Windows, Mac, Android 5.0
Fotografix
  • Simple UI
  • Easy tracking to older edited files
  • Fast operations
  • Supports only a few Photoshop shortcuts
  • Works only on Windows
  • No local adjustments
Windows 10 or higher 4.0
Peachy – Face & Body Editor
  • Handy
  • Has AI effects
  • Has unique text stickers
  • Advanced tools need subscription
  • Works only on iPhone
  • Privacy issues
iOS 5.0
Remini – AI Photo Enhancer
  • Uses movie-grade AI technology
  • Multilingual app
  • Best for HDR conversion
  • Has costly in-app purchases
  • Default color adjustments
  • No history option
Android, iOS 4.6
Retouch Remove Objects Editor
  • Can add multiple backgrounds
  • Simple to use
  • Has unique editing effects
  • Reduces pixels
  • Free for only 3 days
  • Poor editing clarity
Android 4.5

For professionals

If you’re an expert photo retoucher who’s planning to use new software for a change, here are the top 6 paid photo retouching software that you can choose from

SOFTWARE PROS CONS COMPATIBILITY RATINGS PRICE
Adobe Lightroom
  • Best photo library management
  • Simple cloud platform syncing
  • Endless plugin choices
  • No auto-edit feature
  • Occupies more storage space
  • Time-consuming uploads from app to PC
Windows, Mac, Android, iOS 4.4 $9.99/M
Luminar AI
  • Can be used as Photoshop plug-ins too
  • Quick editing process
  • One-click AI solutions
  • Premium package limited to one device
  • No digital asset management
  • No before-and-after feature in batch editing
Windows, Mac 4.7 $67.67 (lifetime)
Movavi Photo Editor
  • Quick services
  • Uses user-friendly brush system
  • Built-in tutorials
  • Unsuitable for big images
  • Manual tweaks are required
  • Not the best AI features
Windows, Mac 4.4 $27.38 (lifetime)
inPixio Photo Studio Ultimate
  • Advanced UI
  • Powerful zoom function
  • Top-quality graphics
  • Difficult erase tool
  • Confusing navigation for first-time users
  • Basic text options
Windows, Mac, Android, iOS 4.2 $99.99/Y
Capture One Pro
  • Supports high-end editing
  • Best post-production controls
  • Includes keyword tagging
  • Expensive
  • Complex interface
  • Unsuitable for panoramas
Windows, Mac 4.4 $29.87/M
Xara Photo and Graphic Designer  
  • Numerous royalty-free and stock photos
  • Cross-process photo effects
  • Accepts various file formats
  • No batch and HDR processing
  • Difficult UI
  • Supports only few graphic formats
Windows 3.5 $6.99/M

Best photo retouching company – PGBS

Though there are numerous image retouching software and applications for beginners and professionals, an expert touch will always ensure quality service.

Before you choose a professional photo retouching company, analyze their efficiency based on their services, experience, client records, portfolio, pricing, reviews, turnaround time, and trustworthiness.

Save your time looking for one as ProGlobalBusinessSolutions is right here. We have over five major picture retouching services, years of experience, a worldwide clientele, affordable rates, faster delivery, and promised privacy and security of data. If these do not promise first-rate services, then what will?