Theme parks have been integrating new visual technologies to captivate customers for a long time. Thanks to 3D, AR, and VR technology, they can keep developing unique ways to enhance the customer experience and make them return for more.
Disney’s theme parks, for example, are famous for using cutting-edge entertainment methods. They stop at nothing to make their customers feel like they have entered another world. One of their attractions that uses 3D technology is Mickey & Minnie’s Runaway Railway. It is a ground-breaking, trackless dark ride that takes audiences through scenes from various Disney shorts.
Museums, on the other hand, have struggled to get customers through the front door. Their biggest competition is no other museums, but other sources of entertainment like Netflix and Candy Crush. But with cutting-edge visual technology, they are enhancing the customer experience and generating interest.
Museums have digital models and interactive displays to keep customers engaged during their visit. Some general ways museums use this technology are:
- Using interactive 3D floor plans to help visitors navigate the museum.
- Using interactive displays to help visitors learn about the exhibits.
A brilliant example of how this technology is used in museums is the Paris Louvre’s Mona Lisa: Beyond the Glass. It is a VR experience that helps visitors explore and experience Renaissance paintings.
Video Credit: HTC VIVE