The world is on the path of using artificial intelligence, so businesses are also finding ways to include these automated programs via chatbots, auto-generated emails, and more to interact with their customers.
But, some studies suggest differently; according to these studies conducted by the market researchers, when it comes to an exchange of words, customers want human interaction; this is where inbound & outbound call center services play a vital role.
Before discussing the difference between the two, let us understand the crux…
Contact center companies offer 3 types of services, namely-
- Inbound call center services
- Outbound call center services
- Hybrid call center services
Now that we know precisely the types of services let us discuss what are inbound and outbound calls and how they differ?
What Is the Difference Between Inbound and Outbound Call Centers?
When we talk about the call centers, there are two major types inbound call center and outbound call center.
Both inbound and outbound call centers help businesses, but in the exact opposite way.
Inbound Call Center: The inbound call center is more of a customer support type that receives calls from the customers and prospects and provides solutions to their problems, guiding and educating them about the product or service on the behalf of the business they are working as a body of.
Outbound Call Center: The outbound call center on the other hand, is more of a calling the potential customers to generate sales. This customer calling is to seek and build interest among potential buyers towards the product or service.
What is an inbound call center service?
Before jumping into the explanation, we have a question for you…
Have you ever reached out to any customer support against your purchase?
If your answer is yes…then you have experienced the inbound call meaning on your own.
Inbound call centers are a hub of customer support that receives calls from existing customers on behalf of the company they are working for.
With this support, a company can resolve customer queries, concerns, and issues, and they can also help generate revenue by cross-selling and upselling.
Giving you a more comprehensive vision of inbound call center services, let’s look at their types.
Types of Inbound Call Center Services
This sums up the topic of inbound call center services, and now it’s time to understand how it is different from outbound call center services?
What is an outbound call center service?
When we elaborate on the outbound call meaning, it turns out to be the opposite of the service mentioned above.
In short, outbound call center service is a process of cold calling potential customers. It is an outgoing call to the shoppers based on the specific database collected.
These calls target a pool of customers to buy a particular product or service to Attract-Engage-Delight and convert them to buying.
These calls are also used for collecting market-related reports, surveys, etc.
Let’s now move on to the types-
Types of Outbound Call Center Services
Now it’s time for…
Hybrid Call Center Services
Many companies require both inbound and outbound call center services; this is where hybrid call center services come into the picture.
These service providers are responsible for receiving calls and reaching out to shoppers for conversion.
This communication process creates a seamless, consistent customer experience as it provides both services from one channel.
So, whether your business requires support for customer acquisition or to resolve queries of the existing ones, you will need to put metal on the paddle, and inbound and outbound call center services can be of maximum support.