As a designer, you should remember that the attention span of your users is short and you need to make the task easier for them. In general, they find it easier to recognize a data, than to recall it all together. Therefore, try to keep your interface consistent and simple. Stick to the patterns, conversations, and standards, which ensures a better recognition and eases up the use.
Besides, you can integrate certain features for the users, depending on their needs. For instance, an eCommerce website should have a lost of items that had been recently purchased or viewed.
Creating an interface easy to navigate