The construction industry has already embraced 3D exterior renderings to infuse more clarity in the construction process. Any sort of construction requires planning and the contractor has to provide a detailed image of the final structure to the clients. Previously, blueprints were in vogue, but they lacked clarity. The original look of buildings, bridges and other structures could be perceived only after the full construction was over. This hindered construction in many ways, as minute faults could not be detected. With the inception of 3D rendering, construction companies have benefitted tremendously, as they are now able to showcase the looks of the final structure to the clients before commencing with the construction work. They are able to replicate the original structure through models, created with the help of 3D rendering.

Architecture 3D Exterior Rendering Tips

3D Exterior Rendering Tips

The integration of virtual reality has pushed up the competition between the construction firms. This ultimately benefits the clients, as they are now able to visualize the original structure with more clarity. These images also provide the clients with real-life experience, enabling them to get a clear idea of the proposed structure. Today, customers look out for 3D renderings when they approach a construction firm. The companies, too, find it easier to convey their ideas to their customers through the visuals. 3D exterior rendering helps customers in their decision-making process.

Today, experts dealing with 3d visualization and rendering are in great demand. The construction companies pair up with 3d modeling service professionals to generate clear images of the proposed constructions. This leverages their business and enables them to interpret their ideas seamlessly to their customers.

Through 3D exterior design done by an expert architectural rendering company, the engineers are able to detect construction flaws at the early stage itself. This helps them to cut down losses arising from faulty constructions or working on certain areas that do not live up to the expectations of their customers.

Well, here we provide you with a checklist that will ensure better quality images for 3D rendering.

The position of the sun

The position of the sun plays a crucial role in the image. The realness of the proposed structure depends on the position of the sun to a great extent. It is important to spend adequate time in determining this position in the image. You should remember that the right amount of light is required to create the desired visual effect. Too little or too much light will have a negative impact on the exterior rendering. Evidently, you should place the sun in the right position to control the amount of light in the image. The realism of the rendering depends on how adroitly you deal with this aspect.

Alignment of the sun

The alignment of the sun plays a crucial role in any image. The position of the shadow depends on the alignment of the sun. The length and thickness of the shadow also depend on this aspect. You should have an artistic blend of mind to use the shadows in a creative way. When rightly incorporated, shadows can make the exterior of the building more attractive which is exactly what you need. You can even add cast shadows of objects that are not visible in the image. It will spice up the rendering with realism and enhance the beauty of the image. This leverages the marketing potential of the construction company.

Adding sky to the image

You may think of adding a sky to the image. Well, this is a tricky task, which can enhance or mar your image. Experienced architects have a good understanding of this aspect. This skill needs to be mastered with dexterity and a little carelessness can ruin the entire task. Before you try your hands in this domain, make sure you have enough knowledge about the impact it will create. Adding sky to the image influences the overall background and you may need to make other changes in the image for making sure of impeccable 3D exterior renderings.


Incorporating reflections in the image is yet another important aspect that the experts focus on. In case the architecture of the house or building has windows, pay due attention to the reflection of other objects in the glass. The renderings become more realistic with these reflections. Besides, you might also add clouds to the renderings. It creates a natural ambience in the image. Experienced professionals offering architectural 3d modeling services add a panoramic background to 3D renderings in a most skillful manner. However, you should be careful about the number of components you are adding to the background of the image.


Vegetation is an important component of exterior architectural rendering. It is necessary to adjust the dimensions of the trees and plants in the image when they are edited. You need to use 3D images of vegetation in the foreground and 2D images in the background. This will help the image to create a natural and attractive impact. However, remember not to repeat the same structure of plants all over the image and make necessary changes in their shapes and sizes. Monotonousness is never appreciated if you need realistic renders.


In order to make the rendering lifelike, you may add details like cars or other vehicles. This creates a more powerful visual impact. Avoid adding human figures to the image, unless they are relevant. However, you may add these figures inside a building, visible through a see-through glass. Do not try out these detailing if you are not confident enough. Add simple details like window reflection and license plate to the image to create an impressive effect.

When you develop an architectural 3D rendering, you may opt for the camera view. It makes the photo look lively. You need to place the camera at the normal height of the eye and capture the photo. A 3D exterior design should have as much detailing as possible. It will make the photo look realistic and create an appeal to the potential clients.

The contemporary construction firms pair up with any of the best architectural 3d modeling firms to get a constant support for their interior as well as exterior architecture design needs. It simplifies their marketing process and helps them to explain their proposed plans to their clients seamlessly. Importance of VR in architecture is inevitable. Virtual reality has changed the entire facets of construction industry to a great extent. Those who make the best use of latest technologies will only be benefited immensely.

Other related posts

Christa Elrod linkedinDribbbleBehance

Christa Elrod serves as a senior graphic designer at ProGlobalBusinessSolutions. She is a creative designer with robust skills in typography, UI/UX designs, printing designs, video post-production, and 3D designs. Possessing years of experience across diverse industries, Christa loves to educate fellow designers with her experience and domain knowledge.