Projects can be seamlessly represented through PowerPoint. It is an easy and powerful tool for presenting various topics. With palatable visuals, it can engage the attention of the viewers. From the visual impact on collaboration, effective PowerPoint presentations have a number of positive attributes.

Speaking of visual impact, you can make your presentation inviting through the use of multimedia. It improves the focus of the audience. Images, video, and audio can be used on this platform to enhance the overall experience of the audience. PowerPoint also enables people to work in a collaborative manner, especially when they are doing teamwork. It enables multiple people to contribute to the presentation. It also provides facilities to leave notes for other team members. Apart from these, one can also comment if necessary and it will result in better clarification.

Sharing of content becomes easy when you use PowerPoint. People can upload the PowerPoint slides on YouTube with all relevant elements like commentary and translations. It is easy to execute the processes and it eases up the overall process of functioning. The tool is flexible in nature. You can communicate with your audience in a number of flexible ways when you use custom PowerPoint presentations. These slides are customizable and you are free to incorporate the right mix of texts and images in the slides. If you are delivering a lecture, you can opt for a text-heavy PPT, so that the others can take notes. If you are demonstrating something based on visuals in a conversational style, you can use an image-heavy PPT. A combination of the two also works out well.

Certain factors differentiate a good PPT from a dull and uninteresting one. The speech and elements in the presentation should complement each other. Even if the speech is good, a poor quality visual may diminish the effect of the message. Both the content and design of the presentation have to be superb. Here are 31 tips that will help you to craft engaging presentation slides in PowerPoint, enabling you to get the message across in the right way.

    1. Plan how to present your stuff
    2. Learn about your audience
    3. Do not use the stock template
    4. Use six of lesser number of lines of text
    5. Do not use bullet points
    6. Incorporate Sans Serif Fonts
    7. Use the right font size
    8. Use contrasting colors for the background and text
    9. Align the objects properly
    10. Avoid the sound effects
    11. Don’t use clip art
    12. Add animations
    13. Incorporate videos
    14. Try using Presenter Views
    15. Embed websites or webpages
    16. Maintain clear focal points or highlights
    17. Pay attention to cover slides
    18. Create custom shapes in slides
    19. Do not go for more than 5 colour variations
    20. Draw attention by using contrasting text colors
    21. Usage of Single Image
    22. Enhance emotional appeal by including visuals
    23. Freeze transitions in the presentation
    24. Hold in check with punctuations
    25. Background images are the base
    26. Replace boring lists with icons
    27. Pour creative juices into the cover slide
    28. Add a pinch of humor
    29. Keep the slides spacious
    30. Be simple- people hate complex things, at least complex presentations
    31. Maintain a conversational tone
    32. Use a readable and standard font
    33. Illustrations are better than pictures
    34. Don’t forget branding
    35. Consider white fonts
    36. Don’t be so straight
    37. Infographics are admired
    38. Responsiveness is unavoidable
    39. Save your PPT as JPEGs
    40. Towards the end, conclude things in a nutshell
    41. Play with fonts
    42. Left is right
    43. Dedicate slides exclusively for separate ideas
    44. White is not boring
    45. Ask questions

    1) Plan how to present your stuff
    Having complete knowledge about the topic you are going to present can help a lot while designing the best presentation. It also helps to reach your targeted audience in an effective and quick manner. Figure out all the things you want to include in the PPT and in what order it should be presented to maintain the flow and keep the viewers engaged.

    2) Learn about your target audience
    In order to prepare a design that is effective to serve its purpose, it is really important to understand your target audience. Keeping them in mind, you can incorporate all the things in your PowerPoint presentation that can draw and retain the attention of the audience. It also depends on a lot of factors such as choosing the topic of the presentation, the content to be added, the language for addressing the viewers, the examples used, etc.

    3) Do not use the stock template

    Start with a clean presentation and never use the stock or free powerpoint templates. They have already been used in thousands of slides over the years and turn out to be dull and boring. The audience will feel it uninteresting right from the outset. Therefore, you can build the presentation right from the beginning and discard the template that has been provided. It will add life to the visuals. Customizing an already existing template always has limitations.

    Dont use stock template

    4) Use six of lesser number of lines of text

    Visual pleasure the a key to draw people’s attention. You should take necessary care to ensure that the slides are not overloaded with text. They should have substantial breathing space. The audience needs to process the matter through the visuals while you speak. Too much congestion makes readers confused and they may soon lose their interest. It is vital that the speaker and listener are on the same page during the presentation. Even the best PowerPoint designs fail when they are overcrowded.

    Use lesser text

    5) Do not use bullet points

    Bullet points do not make a presentation smart. Instead, they add to their complexity. It is easier to remember content presented in slides than to remember a number of bullet points. These bullet points have already been overused, so make sure that you present the information in the form of slides and not in a cluttered-up way with bullet points. This is one of the advanced PowerPoint tips.

    no bullet points

    6) Incorporate Sans Serif Fonts

    Make sure that the legibility of typography is not hampered. Often, people opt for funny or complicated fonts, which reduce the legibility of the message. You can use a creative font in the title of a slide, but avoid using it in the body. Traditional typefaces like Helvetica look clean and tidy. If you incorporate a dark background in the slide, adjust the contrast and use a suitable font color.

    Use sans serif fonts

    7) Use the right font size

    If you are preparing a presentation on a laptop, it might turn out to be different from the final presentation. Thus, font size is an important factor in the slides. Make the font large enough, so that even the people sitting at the back end of the room or hall can easily read them. This is something that the professional PowerPoint presentation designers never overlook.

    use proper font size

    8) Use contrasting colors for the background and text

    In order to ensure a good visual experience for the audience, you need to use a contrasting background and foreground colors. If the background theme shows a lot of color variation, the text may not be visible in certain areas. Therefore, you need to choose the color wisely. If the text is not legible in certain areas, you can incorporate a stylish color-bar behind the image to enhance the degree of legibility.

    use contrast bg color

    9) Align the objects properly
    With PowerPoint, you can effectively align all the objects in your slide to make it look professional as well as eye-catching. You can also do it manually. However, it might not be possible to arrange every object with perfection. Hence, it would be the right decision to allow PowerPoint to make the desired alignment for multiple objects with perfection to increase the appeal of your designs.

    10) Avoid the sound effects
    PowerPoint enables the user to add music or audio files in your presentation. However, it might end up deviating or distracting the focus of the viewers from the desired message. Therefore, it would be better to not use it or if used, you can pay special attention to ensure that it engages the audience as well as highlight your key ideas in the presentation.

    11) Don’t use clip art
    Instead of using clip arts, try using high-quality graphics for enhancing your presentation designs. It will make your designs look more professional. You can either create it yourself or hire companies who can deliver the same to you. Depending on the requirement, you can choose the one which suits the best for your presentation and delivers the exact message to the viewers.

    12) Add animations
    Adding animation to your PowerPoint slides can help in directing the focus of your viewers to the key elements. However, we advise you to use the animations carefully and sparingly in your presentations otherwise it might not be able to retain the interest of the audience. Hence, with proper use, you would be able to hold their attention as well as deliver the desired message from your PPTs.

    13) Incorporate videos
    You can externally link or directly embed the video files in your presentation. This will give a more professional look to your slides. PowerPoint enables the user to embed the video files in the presentation and play it without switching the windows. This feature won’t be applicable to MAC OS users as they can’t embed the multimedia files directly into their presentations. However, they might be able to do it once they make sure to save the files in WMV format.

    14) Try using Presenter Views
    Using the Presenter View option in PowerPoint can give a more natural and professional flow to your slide designs as well as the entire presentation. This tool can help in accentuating the appearance which also results in improved performance of your PPT.

    15) Embed websites or webpages
    You can directly embed a website or webpage into your PPT with the help of an HTML iframe to add more value to our presentation slides. There’s another way of incorporating the websites, i.e., by creating links. However, in case you are a MAC user, then you can embed the websites or webpages by taking screenshots and linking them through a web browser.

    16) Maintain clear focal points or highlights
    You can create highlights and focal points that clearly direct the attention of the viewers to specific areas in order to facilitate your message. Maintaining clear focal points would help you to retain the interest of the audience and enables them to get a clear idea on what you are trying express. Again, a quick tip would be not to create too many highlights as your message might lose its impact.

    17) Pay attention to cover slide
    Usually, the cover slide in a presentation is not given much importance. However, if given proper attention, it can also help in enhancing the quality of your presentation. Creating an attractive design for the cover slide can set a positive tone and give a hint to your audience on what to expect in the upcoming slides. It would also generate interest and keep them engaged at the beginning of your presentation.

    18) Create Custom Shapes in Slides
    You can also create custom shapes in your presentation according to your requirements. There are various tools present in PowerPoint that can help you create accurate shapes which is impossible to achieve manually. Apart from this, it also allows you the option of cropping images into new shapes. This helps in making the slides more presentable to the audience.

    19) Do not go for more than 5 color variations

    You need to make the presentation harmonious. It should ease up the reading process of the audience, not make it difficult for them to read. Therefore, do not go for complex gradients and textures. Keep the presentation as much simple as possible. The correct use of colors can enhance the looks of the presentation. A website like COLOUR Lovers or a tool like Adobe’s Kuler can help you to pick the right color combination. Do not use more than five colors in the presentation.

    not more than 5 colour

    20) Draw attention by using contrasting text colors

    You can focus on important areas of the text by using contrasting colors. However, too much color variations can make it strenuous for the eyes. Make sure that the right colors are used in the text to make it a good reading experience for the readers. Most of the companies offering PowerPoint presentation design services, professionally, consider this with huge reverence.`

    contrast text color

    21) Usage of Single Image

    Images add to the visual appeal of a presentation. However, too many images in a single slide can create confusion. It is not a photo album, so use a simple image in a slide that has good compatibility with the texts.

    use single image

    22) Enhance emotional appeal by including visuals

    Visual elements in your presentation increase the degree of comprehension and retention. They help to yield an emotional response from the audience. Strong visuals can successfully get your message across the audience and no professional PowerPoint design companies will disagree with this fact.

    23) Freeze transitions in the presentation

    A number of sophisticated transitions may be available in PowerPoint. However, it is recommended not to use these in the project, as they tend to distract the audience. Freeze the transitions to ensure unhindered lucidity of the message.

    24) Hold in check with punctuations
    While designing your presentation slides, there is no requirement of adding punctuations or exclamation marks. Hence, limit it or don’t use it at all. It creates an unnecessary distraction during the presentation. However, you can lay stress on those critical points while speaking or delivering the presentation in front of the audience.

    25) Background images are the base
    As far as the design is concerned, the most vital part is the background upon which you put on different concepts. To attract people and make them listen, the color gradient and background image must be persuasive. Only when such a presentation is posted on social media or other platforms, you can get the intended results. 

    26) Replace boring lists with icons

    Icons can be really helpful when you are planning to simplify some complex points. You may have to explain a broader concept in the upcoming slides but preceding it with a list will provide no means of curiosity. You don’t want that to happen! So, icons are always a better choice to make.

    27) Pour creative juices into the cover slide

    Most of the amazing PowerPoint presentations always have one thing in common- great cover slides. Though not mandatory, it is always better to create a cover slide that captures the essence of your message in a creative manner. There are no stiff rules to follow. You can experiment and avoid the text-only thing. Put some icons, get some illustrations and try to make a bold statement.

    28) Add a pinch of humor

    Who told business presentations are that serious? Your prospects are human beings and not emotionless corporate drones. Adding some fun-filled illustration diplomatically and strategically can help you gain trust by inducing emotional responses. Making people listen and respond is what matters; rules matter less.

    29) Keep the slides spacious

    It is always recommended to have some breathing space in your PowerPoint slides. Adding a lot of details and making the slide crowded will distract and even frustrate your audience. So, if you are using any charts, tables, pictorial representations or graphs, try to use not more than one in a slide.

    30) Be simple- people hate complex things, at least complex presentations

    Keep the ideas light and don’t make the slides too stuffy and vibrant. Staying simpler in your presentation will convey ideas clearly and with more clarity. If you use too complex features and figures, an audience would never appreciate that. So, the best PPT design is not always the intense usage of complete software features

    31) Maintain a conversational tone

    Throughout the presentation, maintaining a warmer tone that communicates with people on a not-too-formal note is advisable. If they feel a more personalized approach, they would be keener to stride with the flow of your presentation. Also, people feel valued when you personalize the communication.

    32) Use a readable and standard font

    After delivering, you may not know where the PPT is going to be presented. It may be in a small conference room; it could also be on a huger platform. So, you have to make sure that regardless of where the presentation is given, the audience can see the text. Readability is important and hence, font selection is something you should do with great care. Avoid fancy fonts unless you are trying to sell toys, chocolates or barbies.


    33) Illustrations are better than pictures

    When you use pictures, maintaining consistency is a challenge as finding similar images can be troublesome. Lack of consistency may make people give more attention to pictures. However, illustrations can be created with the help of professional companies using certain elements of similarity and hence they are more recommended. The focus stays on content while the illustrations make the whole visual appeal to the targets.

    34) Don’t forget branding

    Amid all the efforts you take to design your great PowerPoint templates, there is one thing that you should not forget- the branding part. Include the logo or something with which people can connect to your brand. Presentations are shared and you never know how many dimensions it would have.

    35) Consider white fonts

    If you have something really significant or a quote to display, there is an option to make use of white fonts. Such text can be put on an image. White fonts on any image get noticed quickly and also make it easier to read.

    36) Don’t be so straight

    This may seem a bit confusing, especially in the case of something like PowerPoint presentations. General dogma is to be straight and concise. But using multiple slides for reaching the main point is recommended. It will create some suspense and invokes interest in the listeners.

    37) Infographics are admired
    If you make smart use of style, spacing, and layout, the same images can be converted into an infographic. By doing so, you can enjoy the advantage of generating two separate and unique content piece.

    38) Responsiveness is unavoidable

    Almost everyone has a smartphone nowadays and chances are high that your presentation may be viewed on multiple handheld devices. In such a scenario, you have to make sure of responsiveness.

    39) Save your PPT as JPEGs
    Sometimes it may happen that the fonts used in the presentation can undergo changes when displayed on different devices. Hence, to be on the safe side and avoid undesirable changes, it is better to save your PPT in JPEG format. Later, you can insert these images directly in the PPT slides. However, make sure not to use too much of the JPEGs as it would result in an increase in the file size.

    40) Towards the end, conclude things in a nutshell

    Towards the end, you should summarize all the relevant information. This is very important if it is a long presentation with lots of details.  When you present extensive information, audiences are likely to forget the initial slide details. So, concisely briefing everything before winding up always helps to reinforce the information you communicated throughout.

    41) Play with fonts
    The way you use fonts in your presentation decides a lot of things. Mixing up different font sizes, colors and styles can help you create the needed effect. You may use bold, italics, underline, a bigger font or a wider font, etc. if you want to get the attention of your prospects on a particular word or sentence. However, don’t overdo the mix of fonts as it may confuse the viewers.

    42) Left is right

    How you align the text is also very important. Reading habits must be taken into consideration for text placement. As a general rule, it is always better to keep the text left aligned. People usually start reading from the top left end. Well! If grabbing the viewer’s attention suddenly is what you are looking for, in between you can violate this.

    43) Dedicate slides exclusively for separate ideas

    Never clutter a slide with many ideas; it can confuse and distract the audience. Putting a chunk of text with bunches of ideas on a single slide is something worse you can do to a professional presentation. If you want to explain further, step on to the next slide and expand the concept.

    44) White is not boring

    There is a common misconception that white background in a presentation makes the whole PPT lifeless and boring. So, most of the people add images and colors to the slides. There is no harm in it but completely staying reluctant to white is never a good practice. In fact for certain niches, white is one of the best colors on which you can rely for a PowerPoint presentation.

    45) Ask questions

    As far as a PPT is concerned, asking questions to the audience may not be always used to get answers. By putting in some questions, you can make the audience think and retain their attention and interest. This is what you exactly need.

    The above-mentioned tips and tricks can help you significantly if implemented strategically. However, decide the nature of your presentation based on the target audience and purpose.

    Professional Features to make your PPT presentation to stand out

    PowerPoint is the global standard for creating compelling presentations. However, a presentation can be simple and drab or engaging and visually appealing. The difference lies in how effectively you leverage the potential of this application to add magnetism to your presentations. Let see some pro tricks that when incorporated in your PowerPoint presentation would add a ‘wow’ effect to it.

    1) Improve your productivity with Format Painter

    In the Home tab of PowerPoint ribbon, you would come across ‘Format Painter’ command just beneath ‘Home’ represented by a brush icon. Using this, you can optimize your time. The process of copying and redoing the format of a particular element or group of elements on a particular slide to other elements on the same slide or other slides can be a demanding task. The amount of time consumed would take its toll on your productivity.

    format painter option in Powerpoint

    If you have to copy the format of any element(s) manually, you need to keep in mind all the settings you had applied. As you go about formatting other elements, you have to meticulously apply the settings without missing any designing aspect. If a particular aspect is not copied, the entire theme goes awry. You can avoid all these hassles and also save time by using Format Painter.

    To use Format Painter, you need to follow these steps:

    • Click on the slide element whose format you want to copy
    • Click the Format Painter icon or Ctrl+Shift+C or Ctrl+Shift+V keyboard shortcuts
    • Click on the element/ elements on which you want to apply or paint the same format
    • The formatting would be automatically copied instantly to all selected elements

    If the formatting has to be applied on more than one element, you have to double click the Format Painter icon. Next, go on clicking every element one after another for applying the format. After the formatting of all elements has been completed, you just need to press Esc button on the keyboard. That’s it.

    2) Employ Flowchart Animation for Displaying Complex Information

    The information which is complex in nature is often presented in easy to comprehend structure with the flowchart. Displaying the complete flowchart in a single go may not serve your purpose and leave audiences confused. To facilitate a more participative discussion, each aspect of the flowchart has to appear at a time when the underlying point deserves attention. This can be pulled off with flowchart animation.

    Flowchart Animation Option in Powerpoint

    For animating your flowchart on the slide, you just have to follow these steps:

    • Prepare your flowchart with all the elements
    • Click on the first element or box from which you want to automate the process
    • Navigate to the Animations tab and choose an entrance animation that suits your scheme
    • Go about setting the animation type and timing for each element
    • Animation settings can be viewed and adjusted from the Animations Pane also
    • Once you have set the animation scheme for all elements of the flowchart, preview it
    • Carry out any editing as you deem suitable to make the flowchart more interactive

    3) Use the Zoom Feature in Office 365 to seamlessly move among slides and sections

    The latest version of MS Office is Office 365 which can be accessed on the go from the cloud. If you have subscribed to Office 365, you can access the new Zoom option in the most recent PowerPoint version. It is available under the Insert tab. The Zoom option is available in 3 choices i.e. Summary Zoom, Section Zoom, and Slide Zoom.

    zoom features in office 365

    With the Zoom feature, you can hop among or switch between sections or slides. Suppose, you have to navigate to Slide 40 and you are presently in Slide 2. With earlier PowerPoint versions, you have to key through each slide or switch to the slide sorter option and then select Slide 40. These hassles have been done away with Zoom feature through which you can instantly switch to Slide 40. The interest of the audience would also be sustained.

    You just need to plan at the start which slide would follow a given slide so that you can go directly to it by skipping others. Just like ‘Table of Contents’, Zoom provides a new feature called Summary Zoom. The summary slide carries a snapshot of all slides that are there in the presentation. It can be placed anywhere in any order along the presentation’s body.

    With Section Zoom, you can move from one section to another. The Slide Zoom facilitates jumping to any desired slide within the presentation.

    4) Make slides more animated with video background

    video background feature

    To make your presentation more engaging, you can use a relevant video as the background of the slide instead of an image. For using PPT video background, you need to

    • Select the desired video for dragging and dropping the same on the slide
    • Resize the video to ensure that complete slide is covered
    • Ensure that the video would play back until the discussion regarding the slide’s content is over
    • Loop videos whose length are short
    • Click on the video for making ‘Video Format’ menu to appear
    • Click on the Playback tab and check the ‘Loop Until Stopped’ option

    With the video playing in the slide’s background, any shape or text or presentation element can be added to the foreground. You can use any stock video available freely over the internet or can engage a professional agency to create one.

    Also Read: Guide to embed YouTube video in different PowerPoint versions

    5) Save time by applying global changes to all slides in one go

    If you edit slides singularly, you have to devote a significant amount of time. You can, however, save time by making global changes which apply to all slides in the presentation.

    design options

    These steps can help you implement changes at one go:

    • For changing the look of a complete presentation, navigate to the Design Tab
    • In the Themes section, choose any theme from available ones and apply
    • In the Designs tab, move to the Variants section next
    • Here, you can access the color and font settings from the dropdown menu
    • Colors and fonts of the theme can be selected as per presentations overall style quotient
    • You can customize the fonts and colors and use various settings
    • Once you arrive at the best look for your presentation, you can apply it globally
    • You can insert elements that would be visible across all slides from Slide Master option in View Tab
    • Elements can be the company’s logo, an address of website, date, time, brand’s tagline, etc. etc.
    • You can insert slide master or layout as well as other elements you want
    • Once done, you have to click the Close Master View on the View tab to experience the changes

    6) Preserve the integrity of custom fonts by embedding them in the presentation

    embedding custom fonts

    If you are using fonts in PowerPoint which are branded or customized, you need to ensure that the same is installed in the computer in which the final presentation would run. If the stylized fonts aren’t installed in the computer, PowerPoint would replace custom fonts with default ones which would ruin the content alignment and the aesthetic feel of your presentation.

    7) Use unique icons created by you within PowerPoint

    If you have subscribed to Office 365, icons can be inserted right from the submenu ribbon in PowerPoint. You would come across innumerable free icons under Icons in Insert tab.

    However, if you want to create unique icons which reflect your creative trait, you can do so using Shapes under Insert tab in PowerPoint.

    From Shapes, you can insert any shape that you want. If you have opted for a number of shapes, selecting the same would make Drawing Tools tab to appear. You can avail of the Merge Shapes feature which allows ‘Union, Combine, Fragment, Intersect and Subtract’ operations. Make your creative juices flow with these options. Causing different shapes to fuse or dissolve out would help the creation of original icons which can be collected into a library for regular use.

    8) Make different images on the same slide behave like a SmartArt graphics

    If you have inserted different images on a single slide, you would find it difficult to move, reshape, resize or edit each image individually by hand. However, PowerPoint offers a way out.

    By pressing Ctrl + A on the keyboard, you can select all the images on the slide. Once selected, the Picture Tools menu becomes visible on the Format Tab. Click on Picture Layout under Format to get access to a large number of layouts to choose from. Once you have chosen your format, the images would be converted into SmartArt graphical form. The images can now be rearranged but they would behave as a SmartArt graphic only.

    If you are not comfortable with the SmartArt feature, you can convert the graphic back into individual images from the SmartArt Tools which appears by clicking on the graphic. You just need to click on ‘Convert to Shapes’ from Convert menu in the Design tab.

    9) Ease the distribution of your presentation by converting it into pdf

    You can easily distribute your presentation in pdf format for ease of viewing and maintaining the integrity of formatted layout. The presentation can be converted into pdf from Save As option under the File tab. Just specify the location where you desire to save the pdf file and then select PDF from the Save As Type dropdown. Alternately, you can also export the presentation as pdf from ‘Create PDF/XPS Document’ under Export in File tab.

    Conclusion

    PowerPoint is a powerful, versatile and features rich platform where you can apply numerous tricks to make your life easier. The tips discussed over here would prove immensely valuable in improving the aesthetic and functional design of the presentation. Just be creative and make your audiences fall in love with your presentation skills. You can also seek the assistance of renowned companies like PGBS which has many experts and experienced PowerPoint gurus on its rolls. All the help you would need to create an awesome presentation would be forthcoming from PGBS.

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