Projects can be seamlessly represented through PowerPoint. It is an easy and powerful tool for presenting various topics. With palatable visuals, it can engage the attention of the viewers. From visual impact to collaboration, effective PowerPoint presentations have a number of positive attributes.
Speaking of visual impact, you can make your presentation inviting through the use of multimedia. It improves the focus of the audience. Images, video, and audio can be used on this platform to enhance the overall experience of the audience. PowerPoint also enables people to work in a collaborative manner, especially when they are doing teamwork. It enables multiple people to contribute to the presentation. It also provides facilities to leave notes for other team members. Apart from these, one can also comment if necessary and it will result in better clarification.
Sharing of content becomes easy when you use PowerPoint. People can upload the PowerPoint slides on YouTube with all relevant elements like commentary and translations. It is easy to execute the processes and it eases up the overall process of functioning. The tool is flexible in nature. You can communicate with your audience in a number of flexible ways when you use custom PowerPoint presentations. These slides are customizable and you are free to incorporate the right mix of texts and images in the slides. If you are delivering a lecture, you can opt for a text-heavy PPT, so that the others can take notes. If you are demonstrating something based on visuals in a conversational style, you can use an image-heavy PPT. A combination of the two also works out well.
Certain factors differentiate a good PPT from a dull and uninteresting one. The speech and elements in the presentation should complement each other. Even if the speech is good, a poor quality visual may diminish the effect of the message. Both the content and design of the presentation have to be superb. Here are 11 tips that will help you to craft engaging presentation slides in PowerPoint, enabling you to get the message across in the right way.
1) Do not use the stock template
Start with a clean presentation and never use the stock template. They have already been used in thousands of slides over the years and turn out to be dull and boring. The audience will feel it uninteresting right from the outset. Therefore, you can build the presentation right from the beginning and discard the template that has been provided. It will add life to the visuals. Customizing an already existing template always has limitations.
2) Use six of lesser number of lines of text
Visual pleasure is a key to pull people’s attention. You should take necessary care to ensure that the slides are not overloaded with text. They should have substantial breathing space. The audience needs to process the matter through the visuals while you speak. Too much congestion makes readers confused and they may soon lose their interest. It is vital that the speaker and listener are on the same page during the presentation. Even best PowerPoint designs fail when they are overcrowded.
3) Do not use bullet points
Bullet points do not make a presentation smart. Instead, they add to their complexity. It is easier to remember content presented in slides than to remember a number of bullet points. These bullet points have already been overused, so make sure that you present the information in the form of slides and not in a cluttered-up way with bullet points. This is one of the advanced PowerPoint tips.
4) Incorporate Sans Serif Fonts
Make sure that the legibility of typography is not hampered. Often, people opt for funny or complicated fonts, which reduce the legibility of the message. You can use a creative font in the title of a slide, but avoid using it in the body. Traditional typefaces like Helvetica look clean and tidy. If you incorporate a dark background in the slide, adjust the contrast and use a suitable font colour.
5) Use right font size
If you are preparing a presentation on a laptop, it might turn out to be different from the final presentation. Thus, font size is an important factor in the slides. Make the font large enough, so that even the people sitting at the back end of the room or hall can easily read them. This is something professional PowerPoint presentation designers never overlook.
6) Use contrasting colours for the background and text
In order to ensure a good visual experience for the audience, you need to use contrasting background and foreground colours. If the background theme shows a lot of colour variation, the text may not be visible in certain areas. Therefore, you need to choose the colours wisely. If the text is not legible in certain areas, you can incorporate a stylish colour-bar behind the image to enhance the degree of legibility.
7) Do not go for more than 5 colour variations
You need to make the presentation harmonious. It should ease up the reading process of the audience, not make it difficult for them to read. Therefore, do not go for complex gradients and textures. Keep the presentation as much simple as possible. The correct use of colours can enhance the looks of the presentation. A website like COLOUR Lovers or a tool like tool like Adobe’s Kuler can help you to pick the right colour combination. Do not use more than five colours in the presentation.
8) Draw attention by using contrasting text colours
You can focus on important areas of the text by using contrasting colours. However, too much colour variations can make it strenuous for the eyes. Make sure that the right colours are used in the text to make it a good reading experience for the readers. Most of the companies offering PowerPoint presentation design services, professionally, consider this with huge reverence.`
9) Usage of Single Image
Images add to the visual appeal of a presentation. However, too many images in a single slide create confusion. It is not a photo album, so use a simple image in a slide that has a good compatibility with the texts.
10) Enhance emotional appeal by including visuals
Visual elements in your presentation increase the degree of comprehension and retention. They help to yield an emotional response from the audience. Strong visuals can successfully get your message across to the audience and no professional PowerPoint design companies will disagree with this fact.
11) Freeze transitions in the presentation
A number of sophisticated transitions may be available in PowerPoint. However, it is recommended not to use these in the project, as they tend to distract the audience. Freeze the transitions to ensure unhindered lucidity of the message.
12) Background images are the base
As far as the design is concerned, the most vital part is the background upon which you put on different concepts. To attract people and make them listen, the color gradient and background image must be persuasive. Only when such a presentation is posted on social media or other platforms, you can get the intended results.
13) Replace boring lists with icons
Icons can be really helpful when you are planning to simplify some complex points. You may have to explain a broader concept in the upcoming slides but preceding it with a list will provide no means of curiosity. You don’t want that to happen! So, icons are always a better choice to make.
14) Pour creative juices into the cover slide
Most of the amazing PowerPoint presentations always have one thing in common- great cover slides. Though not mandatory, it is always better to create a cover slide that captures the essence of your message in a creative manner. There are no stiff rules to follow. You can experiment and avoid the text-only thing. Put some icons, get some illustrations and try to make a bold statement.
15) Add a pinch of humor
Who told business presentations are that serious? Your prospects would be human beings only not emotionless corporate drones. Adding some fun-filled illustration diplomatically and strategically can help you gain the trust by inducing emotional responses. Making people listen and respond is what matters; rules matter less.
16) Keep the slides spacious
It is always recommended to have some breathing space in your slides. Keeping a lot of details thus making the slide crowded will distract and even frustrate your audience. So, if you are using any charts, tables, pictorial representations or graphs, try to use not more than one in a slide.
17) Be simple- people hate complex things, at least complex presentations
Keep the ideas light and don’t make the slides too stuffy and vibrant. Staying simpler in your presentation will convey ideas clearly and with more clarity. If you use too complex features and figures, an audience would never appreciate that. So, the best ppt design is not always the intense usage of complete software features
18) Maintain a conversational tone
Throughout the presentation, maintaining a warmer tone that communicates with people on a not-too-formal note is advisable. If they feel more personalized approach, they would be keener to stride with the flow of your presentation. Also people feel valued when you personalize the communication.
19) Use a readable and standard font
After delivering, you may not know where the PPT is going to be presented. It may be in a small conference room; it could also be on a huger platform. So, you have to make sure that regardless of where the presentation is seen, the audience can see the text. Readability is important and hence font selection is something you should do with great care. Avoid fancy fonts unless you are trying to sell toys, chocolates are barbies.
20) Illustrations are better than pictures
When you use pictures, maintaining consistency is a challenge as finding similar images can be troublesome. Lack of consistency may make people give more attention to pictures. However, illustrations can be created with certain elements of similarity and hence they are more recommended. The focus stays on content while the illustrations make the whole visual appeal to the targets.
21) Don’t forget branding
Amid all the efforts you take to design your great PowerPoint templates, there is one thing that you should not forget- the branding part. Include the logo or something with which people can connect to your brand. Presentations are shared and you never know how many dimensions it would have.
22) Consider white fonts
If you have something really significant or a quote to display, there is an option to make use of white fonts. Such text can be put on an image. White fonts on any image get noticed quickly and also make it easier to read.
23) Don’t be so straight
This may seem a bit confusing, especially in the case of something like PowerPoint presentations. General dogma is to be straight and concise. But using multiple slides for reaching the main point is recommended. It will create some suspense and invokes interest in the listeners.
24) Infographics are admired
If you make smart use of style, spacing and layout, the same images can be converted into an infographic. By doing so, you can enjoy the advantage of generating two separate and unique content piece.
25) Responsiveness is unavoidable
Almost everyone has smartphone nowadays and chances are high that your presentation may be viewed on multiple handheld devices. In such a scenario, you have to make sure of responsiveness.
26) Towards the end, conclude things in a nutshell
Towards the end, you should summarize all the relevant information. This is very important if it is a long presentation with lots of details. When you present extensive information, audiences are likely to forget the initial slide details. So, concisely briefing everything before winding up always helps to reinforce the information you communicated throughout.
27) Play with fonts
The way you use fonts in your presentation decides a lot of things. Mixing up different font sizes, colors and styles can help you create the needed effect. You may use bold, italics, underline, a bigger font or a wider font etc. if you want to get attention of your prospects on a particular word or sentence. However, don’t overdo the mix of fonts as it may confuse the viewers.
28) Left is right
How you align the text is also very important. Reading habits must be taken into consideration for text placement. As a general rule, it is always better to keep the text left aligned. People usually start reading from top left end. Well! If grabbing the viewer’s attention suddenly is what you are looking for, in between you can violate this.
29) Dedicate slides exclusively for separate ideas
Never clutter a slide with many ideas; it can confuse and distract the audience. Putting a chunk of text with bunches of ideas on a single slide is something worse you can do to a professional presentation. If you want to explain further, step on to next slide and expand the concept.
30) White is not boring
There is a common misconception that white background in a presentation makes the whole PPT lifeless and boring. So, most of the people add images and colors to the slides. There is no harm in it but completely staying reluctant to white is never a good practice. In fact for certain niches, white is one of the best colors on which you can rely for a PowerPoint presentation.
31) Ask questions
As far as a PPT is concerned, asking questions to the audience may not be always to get answers. By putting in some questions, you can make the audience think and retain their attention and interest. This is what you exactly need.
The above mentioned tips and tricks can help you significantly if implemented strategically. However, decide the nature of your presentation based on the target audience and purpose. In case if you need experts to be of help, reach us. Let’s discuss.
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