Technological advancements have enhanced architectural visualizations over the years. The designers have been incorporating architectural visualization styles, bringing the designing process closer to other forms of art, like photography, painting and cinema. Various aspects of visualization, ranging from colour to framing and composition have undergone changes. Besides, the tools used to develop these visualizations have also evolved over time. Evidently, architectural visualization has been able to change the overall marketing strategy of the industry. Today, most of the real estate companies collaborate with 3D visualization companies to develop the models and renderings of their projects.

Different types of rendering techniques in architecture

Here, you will come to know about some of the most extensively used architectural rendering types used in modern architecture.

Watercolor style

You can create this style using water color paint, however, this particular style is being widely adapted in the architectural industry. CG architectural rendering is also being integrated into the industry by the leading real estate firms. Using this technique, you can transform simple concepts into artistic ones, treating the textures, colors, lightings, and shadows in a unique way. The watercolour architectural visualization delivers a personalized feeling, stimulating the audience to remember the architecture. The designers need to choose the way they wish to portray the structure through artistic embellishments. This rendering process brings a unique visual experience to the audience, which no other technique is capable of.

Designers can experiment with other art forms like comics and graphic design. These techniques, too, influence watercolour architectural renderings to a great extent. You can use this strategy for developing photorealistic rendering, both 2D and 3D.

Semi-realistic style

The semi-realistic style of architectural rendering is similar to the watercolour style, scaled back to a particular extent, but it is not a photorealistic form of art. Both virtual and real elements are combined in this style to enhance the looks of real-life 3D renderings. These visualizations are used in creating a dream-like vision, suitable for a particular atmosphere. While creating dramatic backgrounds and panoramic views, you can use this particular style. Using the right mix of colour and contrast, you can alter the overall mood of the image.  For instance, certain designers desaturate certain iterations in order to create a sensation of tension. Others opt to evoke the feeling of brilliance and awe by integrating vivid colours in their images. You can seek professional architectural 3D rendering services for developing semi-realistic images. This effect is generally used in a murder mystery or science fiction movies.

Utopian style

This architectural rendering style resembles photography, omitting the irregularities or imperfections present in the nature in reality. This delivers a flawless look to the images, infusing it with a utopian feeling, which is less realistic and more idealistic. Certain designers of this style go for a luminous image, with bright lighting to complement backgrounds composed with a feeling of utter openness. The designers use this technique in depicting interiors, particularly when they try to convey the spaciousness of the area. The utopian style is used to render structures of luxury hotels and shopping centres.

While dealing a style associated with nature, the designer will integrate elements of the natural surroundings, so that it resembles the actual look of the structure. The common elements of scenery include wildlife, sunlit woods, snow banks and so on. The building may not have a picturesque surrounding, in reality, however, these visual elements enhance the architectural beauty of the building. You must remember, that all utopian styles are not necessarily explicit. Certain renderings focus on the perfection of details in the images. These include mapped textures that appear to be spotless, accurate reflections and uniform foliage. These elements integrate a clinical feeling, enhancing the looks or abstract or modernist architecture.

Real world style

Unlike the utopian style, the real-world style strives to focus on the actuality of the image, it does not eliminate the flaws in the structure but recreates them to develop the sense of authenticity. When you collaborate with an architectural visualization company, the designers will integrate a real-world feeling in the image.

The colour palette and natural lighting are the benchmarks of this type of architectural rendering. The designers also use scratches and bumps on smooth surfaces, complemented by asymmetrical shapes and lines in these images. They also focus on the exposure to nature and natural weathering while depicting the final looks of the building. Here are the different styles used in this type of visualization.

Dream-like style

The dream-like style is among the most vibrant of architectural rendering styles. The architectural components in this style are attractive and carry a magical charm. The elements in these images include sunsets, forests and parks, creating a positive vibe among the viewers.

Nature-oriented renderings

These images blend well with nature, where natural elements cover the buildings. The concrete pillars seem to be replaced by the layers of natural elements in these visualizations.

Luminous images

Luminous images are commonly used in interiors. Normally, bright backgrounds are used in these images, along with spacious scenes. Angling of lens and other effects are used to enhance the visual impact in these images.

Mad Max or flashback style

This particular style integrates the buildings with a certain glow and the effect is used in cityscape scenes. The background of the city appears to be dim in these images.

Halloween style

Designers use this particular style with stormy or gloomy backgrounds. The key colours used in this style are gray, green and blue. These are generally used in horror movies. The cinematic effects in these renderings tell their own stories.


This style is a combination of images, renderings and sketches, making the visualizations more memorable. Experienced designers integrate the right images in the appropriate positions in these collages.

Real-world architectural renderings often go through an extensive post-production process, that refines its looks. This keeps the looks as natural as possible. Accurately executed, the viewers may not even detect the use of software in the creation of these images. These images resemble real-life photographs.

Technology is evolving, and architectural rendering styles are likely to undergo further evolution. If you need dedicated support in architectural rendering, you can get across to us. At PGBS, we deliver customized 3D rendering solutions to real estate companies. Our designers are well-versed with different rendering styles. You may want to develop an architecture panoramic view or other types of renderings for your projects. Give us a knock whenever you need our services. We have been collaborating with developers, architects and engineers over the years. Approach us for a steadfast solution in 3D visualization for your projects.