Different industries have widely accepted 3D modeling over the years. It is especially popular in architecture, eCommerce, retail, and manufacturing. In the manufacturing business, it is used to make prototypes of various products. The same holds true for furniture manufacturers. That is because a 3D model is more than just a realistic representation of your product. It also highlights your product’s UVP and USP to customers.
Showing shoppers in detail what they can expect compels them to choose your product. This is a good thing for any business. However, we want you to know that 3D product modeling does more than just make your furniture look good.
It is a 3D design method with which you can create realistic representations of products and objects.
With that said, let’s take a closer look at some of the advantages of 3D furniture modeling.
Benefits of 3D modeling for furniture manufacturers
1. Saves you time and money
The first and most obvious benefit is that 3D modeling saves money and time. This technique allows you to generate an accurate digital representation of your product. With software, you can use furniture prototyping for a detailed visualization of the product design even before production. When you have a virtual prototype, you don’t have to worry about making a physical prototype.
It also lets you experiment with different designs and materials while showing you the results in real time.
Apart from letting you show off your creativity, 3D modeling also gives you greater control over product quality. With a 3D model in front of you, it is easier to identify errors in the product’s design.
2. Allows high-quality presentation of products
Three-dimensional models make your presentations look modern and sophisticated. 3D renders of your models will allow customers to see the product from different angles and frames. It enhances their ability to visualize the furniture before they buy it. For example, you can stage a 3D living room model to highlight your recliner and render the 3D room.
When you have 3D models, you can also present your furniture in 3D animated videos. These detailed videos can help you show how your product works, its ease of use, its functionalities, and more. You can use these videos on online stores, your website, ads, and social media channels.
You can also use augmented reality (AR) and virtual reality (VR) to boost your brand’s perception. Allow customers to see the furniture in a virtual room with VR. Better yet, let them know exactly how the furniture will look in their room with AR.
3. Improves customer experience
A customer is always happy when the final product matches their vision. The customer experience also improves when they have a good shopping experience. Many customers prefer to shop in physical stores, as they want to touch and feel the product. They feel that they can tell if the furniture will fit in their room if they go in person. However, they may be able to judge the dimensions accurately only if they have measured the room and other items beforehand.
So, what is the solution?
AR technology can make customers feel like the product is inside their room. With the help of 3D product configurators, your customers can lay your 3D furniture model over their rooms. In this way, they can accurately judge if the product fits.
Offering AR product tryouts to your customers removes the hassle of having to return products because the size or color is wrong. It makes online shopping easier and more convenient. It in turn, leads to an improved customer experience.
Additionally, AR product experiences are found to be 200% more engaging. Customers are more likely to use your store if you use 3D furniture modeling and AR technology. The more time they spend customizing and experiencing a piece of furniture, the more likely they are to buy it.
4. Boosts marketing efforts and sales
The number of online shoppers has been on the rise, but a significant portion of people still shop offline. Of those who shop online, 60% said they would likely buy a product if they could view it in three dimensions, or AR. This is very telling of how important 3D assets are to a business. With 3D modeling, you can build a library of three-dimensional models for virtual environments or AR.
You can stage your three-dimensional models in different settings to promote your furniture. It is a cost-effective method and requires less effort. That is because you don’t need photo or film shoots with different product versions for your marketing campaigns. All this can be done with the help of 3D modeling software.
Animate your digital models to make video ads or explainer videos. It helps emphasize the product’s value and boosts promotions. Use these videos on different channels to boost your promotions.
5. Improves brand awareness and encourages loyalty
Companies must go all out to attract customers in an age when competition is high in almost every market segment. If you can’t compete on quality alone, win over shoppers with a unique buying experience. A popular way to do this is with 3D modeling. By using your models with 3D product configurators, AR, and VR, you set yourself apart from the competition. It also helps build brand awareness if you are among the only ones using these cutting-edge technologies.
You can also use these technologies to build brand loyalty. Customers who spend a lot of time and effort personalizing a product, are likelier to buy it. Digital models that offer customers a wide variety of options are more engaging and appealing. They also make the customer more confident about their decision. Moreover, when the customer gets exactly what they pay for every time they make a purchase, they will keep coming back to you.
6. Allows testing before launch
3D modeling software can help you conduct virtual stress and flammability tests. This is an amazing benefit. You can test how pressure will be distributed over and through the furniture in simulations. You can also test how long it will take flames and heat to consume the product. These simulations will help you identify any flaws in the design or material properties. These tests are vital for certification and accreditation if you are selling internationally.
When you conduct these tests, you can save time, materials, and effort. That is because you run these tests on digital replicas before product manufacturing. The results can help you decide on the right design and materials. It will also aid in a faster manufacturing process.
7. The designs are recoverable and reusable
The best part of 3D furniture modeling is that you can save your designs for future use and modification. Your work is protected as it can be backed up on external devices or the cloud. You never have to worry about losing hours of work if your computer crashes.
Another benefit is that you can view previous design revisions and versions. You can easily make new revisions or revert them to any previous iteration. You can also duplicate the file and use it as a base for creating new variations or products.
Sometimes, the best way to boost your business is not to make new products but to know how to market existing ones. 3D modeling is a technique that allows you to present your furniture products in unique ways. Now that AR and VR are becoming popular with the general public, it is best to have a library of 3D assets. They help save time and money, improve the customer experience, and boost promotional efforts.
If you lack the resources to take full advantage of 3D technology, outsource the job to professionals. That will allow you to get quality results while you focus on what you do best.