The visual layout of a magazine is a key contributor to its popularity among its readers. The visual experience of magazines exerts a strong influence on the reading experience. Magazines with great layouts have the potential to register a tremendous growth in their memberships. A lot of details are taken into account while designing magazine layouts and these efforts often go unnoticed. If you are publishing a magazine, you would definitely want to make sure that your magazine’s design is at par with the industry standards and that it impacts the psychologies of your target audience in a positive manner. If you are a magazine designer, you should understand specific design requirements in various parts of a magazine and focus on creating functional and visually-appealing layouts that would allow your client to create an edge in a highly competitive market. A magazine layout design process may turn out to be really complicated if you are not sure of the design fundamentals that you should take into account. And this may even include specific guidelines with regard to editorial design as well.
What is magazine layout design?
In order to understand what magazine layout design is, let us first understand what a layout is. A layout is an important part of graphic design and it is formed by the arrangement of elements in the design as per a brand’s style and character. So magazine layout design refers to the process in which all vital design elements such as headlines, running heads, body copies, bylines, images, captions, etc. are aligned in a perfect manner so as to create a layout that improves reading experiences.
Designing magazine layouts may prove to be a really challenging task for a graphic designer if he/she is not aware of the 10 most important elements of magazine design and how he/she should use them in the most appropriate manner so as to create synergies out of their harmonious combinations.
The process of designing magazine layouts demands graphic designers to put their creativity to their best possible use. Today, the advent of various graphic design technologies has been allowing graphic designers to apply a modern approach to magazine designing.
The use of advanced magazine layout design software can help you create awe-inspiring digital magazines featuring intricately-designed layouts. Well-designed layouts would allow you to organize your thoughts in a logical sequence, allowing users to pay more attention to the more important content and get easy access to the information that they are looking for.
We have listed the top 5 magazine layout design programs that would allow you to create custom and visually-appealing magazine layout designs:
These 5 magazine layout designing software can be used optimally to create impressive and elaborately detailed magazine layouts. You may consider starting the process with FlipHTML5 because it is free for use and because it has some really powerful features. In fact, it is the most cost-effective option for startups to design magazine layouts.
Awesome creative design outcomes are based on inspirational ideas. A good magazine layout has a perfect balance of text, images, sidebars, and columns. Creating your own unique magazine layout may seem to be a challenging task, but your job would become much easier if you consider looking at some really great designs and then combine your own ideas with the ones that you like the most in those designs. We thought of sharing a few stunning examples with you so that you can get some inspiration for your next creative design project.
- Adventure Digital
If immersive photography forms the core essence of your magazine, you should give more importance to imagery while designing the layout. The magazine of “Adventure Digital” features a template that allows for the displaying of images at the front and center and striking a perfect balance between the imagery and the text sections. Readers can enjoy long scrolling and so you can add long-form content to the template.
Horizontal layouts were typically avoided previously by traditional publications on account of convenience issues. However, with the advent of eReaders and tablets, designers are focusing more on the creation of horizontal templates. In the e-magazine of “Aficionado”, we would find horizontal templates where columns have either divided the page into half or they have been pushed to one side or even eliminated to accommodate photographs or breathable white space.
The specialty of “Azure” magazine lies in the degree to which it can be customized in terms of color. It features bold fonts and blocky columns, which improves readability and allows the designer to experiment with color combinations. Creating high contrasts between the background and the texts is the key to drawing the attention of the readers. With the use of appropriate colors, you can positively impact the psychologies of the readers.
The magazine of “Connoisseur” is based on a layout that features colored portions to segregate each page. This design works both vertically and horizontally, thereby allowing readers to enjoy close-up views of delicious delicacies. The layout includes diversified formats with columns being placed creatively to highlight photography.
The layout design of this magazine points towards the importance of minimalism. A perfect combination of space and contrast, this magazine’s layout creates a strong appeal among the readers. The layout is glorified through the use of black-and-white photographs and fonts, which add a classic look and feel to it. This layout supports the inclusion of rich media such as videos to create a richer reading experience.
- Money Fake
The magazine of “Money Fake” is an example where creative designers can experiment a bit with the conventional cover layout. This is based on the tried and tested formula with a large portrait being placed at the front and center and being encircled by captivating teasers of articles that lie inside. It also features details such as the date and issue number and a UPC code below.
- New Yorker Business
This magazine’s layout is a predominant combination of black and white, but it also features a dash of vibrant red, which adds a stronger emphasis. Its specialty lies in its art-deco touches and thin font. Check out the extensive white space in the single-column layout, which contains scrolling text having a single quote highlighted on both the sides.
- On the Road
The magazine layout of “On the Road” features several elements that you may like. For example, you would find pages with white borders, which would remind you of the era of Polaroid photos. You would find the juxtaposition to be quite fascinating and this would provide you with a narrowed view, thereby fueling your imagination.
- Open Air
The layout of this magazine provides a lot of opportunities to include large background photos. The content blocks are pushed a little bit away from the margins to add a feeling of depth. The pages appear realistic and make users feel as though the content glides on the scenic panoramas. This design suits scrolling columns and it is in fact a key feature of digital magazines.
- Seasons Digital Magazine
The layout of this classic magazine is a classic example of sophistication and detailing. It features elegant content that is horizontally aligned and generates a feel as though the content actually appears on a screen. The combination of serif copy with sans-serif headers creates a stylish presence by bringing traditional and modern styles together.
We hope that by now you have been able to understand the key aspects of magazine designing. If you want to share your concerns or ideas with us, do write to us and we would be happy to discuss further.