Video serves as a vital tool for marketing your products and services and helps you convey your brand’s story to your target audience in an impactful manner. Needless to mention, professionally-edited videos drive better results and can help you increase your sales and conversion rates.
Video production takes a lot of planning, detailing, effort, resources, and time, so you should make sure that you put a strong focus on the video post-production process so that you can get your videos to an optimal extent and use them optimally to drive business outcomes.
There are two ways to handle video editing. Firstly, you may hire in-house editors who would edit your videos, and secondly, you may consider outsourcing video editing work to reliable post-production houses that can guarantee world-class video post-production services and provide cheaper video post-production rates compared to what your in-house video editors would typically charge you.
In this article, we have highlighted the different types of activities that are involved in video post-processing. By knowing these details, you would be able to understand if you need to hire a specialist to do these tasks for you or if you can adopt a DIY approach.
What is video post-production?
Video post-production is the last phase of the video production process where the video gets its final touch, and a final product gets its shape. The footage brought together, sound recorded, and added with the finishing touches are put into the video ahead of its marketing and release.
Post-production process- The Understanding
As discussed above, the post-production process involves multi-steps and requires proper teamwork to create the final video that speaks for itself. Here is a stage-wise flow of the post-production process and a common understanding of it.
Step 1- Choose the Editing Format
When it comes to storing and editing the videos, it consumes a lot of space in your computer, hence it is important to choose a proper video file format to save your files in and that will help you in both editing and keeping your files in order and will be of great help when you have to export the final products, just compress your video to a small file size without compromising the quality.
Here are two types of file codec most commonly used
- Intra Frame (For Editing):
This file codec is basically a data compression technique which is used during the video editing to reduce the file size and lower bitrates. The best part about this codec is that though it compresses the file size but doesn’t compromise in the quality.
- Inter Frame (For Delivery):
This is a codec in the video compression stream that is not stored individually, but with more neighboring frames. Using this, the file size is reduced to a much smaller rate and the files become easy to transport and upload on the Internet or live platforms.
Step 2- Choosing a Video Editor
The next step in the post-production process is to choose the right video editing software. This is to be done on your personal preference as choosing the editing software totally depends on your choice or your project requirement.
Step 3- The Editing Part
Once the basic editing part is done then comes the next stage, the full and final editing, that includes music addition, synchronization and removal of all the flaws.
Step 4- Color Correction/ Grading
The next step is color correction also known as color grading by the professionals. But color grading technique is different from color correction technique. In this step, the overall look and feel of the video or the film is improved using vibrant colors from the palette to make it look natural and scene by scene.
Useful Article: Color grading Vs. color correction.
This is done to eradicate all the hindrances that occurred during the shoot when the light was not proper or weather-related issues. This technique is also used to bring out the scenic beauty of a particular location in the film or sometimes the costume changes etc. are also done by this technique to give an aesthetic feel.
Step 5- Addition of Titles & Credits
Any film or video is incomplete without proper titles and credits, hence in the journey of post-production, this is the must step where the editors add the main titles, subtitles and credits, production and team names are added. Along with this, some films also require the location stamps to give the idea of the location from where the footage was taken.
Step 6- Sound Editing & Correction
Another major step in the post-production is sound editing and correction of the flaws in dialogues, background music, and others in the videos to make it look apt for the release or upload.
Step 7- Sound Mixing with Audio
The one more important step in the process is sound mixing with the audio to make it easy to hear when played by the viewers without being interrupted by any unknown sound or background music.
Step 8- Graphics & Screen Transition
When your video or film is ready to be launched, one of the last steps or final steps involve graphics creation or easy screen transition to make the video appealing without being interrupted by any kind of flaws or distractions during the transition from one screen to another.
Step 9- The Creation of Trailer
Last but not the least, this step is the most required one, as for any long-tail video there is a need for trailer that gives a glimpse of the complete video or what is the story line or what are the topics you are going to highlight in the video.
5 Stages of Video Post-production Process
Organize Media Library
Ensure that the footage is saved and labeled so that you won’t have to worry about the footage loss.
The video editing process starts here. First, all your footage is gathered, and the sub-standard footage is deleted. This process might take a few days, and as the film takes real shape, footage for each scene is placed in an order.
Once you are ready with your material after going through the above two stages, comes the editing stage where you create a blueprint for your final video.
The video is tweaked, and the finalized scenes start to get an amazing structure. In this stage, each frame needs to get proper attention to ensure that the video has no mistakes. This is the stage where you finalize the video to make it seamless.
Adding Special Effects
This is the final stage in the video post-production process. All the remaining video editing work is completed here, including effects, motion graphics, color grading, etc., before the video is released.
Key Players in Video Post-production Process
Post-production video editors play a vital role in the video editing process, including many other individuals involved. However, listed here are some skilled professionals involved.
Splicing the rough footage into a final product to make the final version of the long tail video.
Also known as foley artists, these sound editors are responsible for the sound effects in the video including background voices, voice-overs, etc.
This team takes charge of creating the music for the video like theme-based music that suits the video or slow background music in the explainer videos.
Mixing voices, music and ensuring the proper mixture to make the video effective.
Video editors at ProGlobalBusinessSolutions can help you with all your video post-production needs.
We have a highly experienced team with enormous expertise in using updated video editing tools. They can help you finetune your raw footage to perfection using various video editing techniques.
Where Do You Require Professional Post Processing Efforts?
Footages that are created for commercial or professional purposes should be edited by professional video editors who can guarantee the delivery of desired outcomes.
If you are looking to promote your brand or your business through videos, then you may need to use various types of footage across diverse platforms to ensure effectiveness and desired responses.
Editing includes manipulating the sound as well as the picture and adding episode titles, soundtracks, sound effects, and credits. In the upcoming section, we have discussed the different activities that are performed during a professional video post-production process.
Video post-production process checklist.
Consumers prefer videos more due to their widening availability, and it has turned into a versatile marketing tool these days. The creation process is the same for any small or big videos. As discussed above, every production process has to go through three important stages, including pre-production, production, and post-production. Shoot your visuals in-house and outsource the editing process to the video editing companies.
At ProGlobalBusinessSolutions, we will help you edit your videos and complete the final stage of the post-production process. Our video editors are well versed in using different editing tools to get stunning visuals for you. We can help you create compelling videos that will communicate your company’s benefit to the consumers effectively.
Whatever your requirement, whether editing corporate videos, product videos, or any other marketing videos, our expertise in editing will assure you the highest ROI. Get connected with us and enjoy a stress-free experience.
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