Video serves as a vital tool for marketing your products and services and to help you convey your brand’s story to your target audience in an impactful manner. Needless to mention, professionally-edited videos drive better results and can help you increase your sales conversion rates. Video production takes a lot of planning, detailing, effort, resources, and time, and so you should make sure that you put strong focus on video post production process so that you can get your videos to an optimal extent and use them optimally to drive business outcomes. There are two ways to handle video editing. First off, you may hire in-house editors who would edit your videos and secondly, you may consider outsourcing video editing work to reliable post production houses that can guarantee world-class video post production services and provide cheaper video post production rates compared to what your in-house video editors would typically charge you.

In this article, we have highlighted the different types of activities that are involved in video post processing. By knowing these details, you would be able to understand if you need to hire a specialist to do these tasks for you or if you can adopt a DIY approach.

What are the key differences between pre-production, production and post-production?

What is Pre-production?

The planning phase encompasses every stage in the process before a video is shot. Pre-production includes directors, producers, storyboards, artists etc. Things for the production will be planned in this pre-production stage. For example, a rough look of the video will start taking shape where the storyboard plays a major role.

This stage involves:

  • Script
  • Storyboard
  • Hiring
  • Casting
  • Costume
  • Makeup
  • Set building
  • Finance
  • Insurance
  • Location scouting 

People involved in this process include:

  • Writers,
  • Directors,
  • Producers,
  • Artists and more 

What is Production?

Production is the shooting phase where the gathering of the footage takes place. Each day footage will be shot and saved. It will be sent to the post-production team soon. Shoots can take a couple of days or months, depending upon the video and the amount of footage required.

This process involves filming, sound recording on location, reshoots, etc. This process involves the cinematography team, directing team, equipment operators, stunt team, and more.

What is Post-production? 

Post-Production is the last phase where the video gets its final touch, and a final product gets its shape. The footage brought together, sound recorded, and added with the finishing touches are put into the video ahead of its marketing and release.

This process involves editing, sound recording, visual animation, color grading, correction, sound editing and mixing, music, and more.

The video editing post-production process involves composers, editors, sound mixers, animators, actors, voice-over artists, and more.

5 stages involved in video post-production

Many individuals are involved in the post-production video editing process; however, it has 5 main stages.

  • Footage logging

Ensure that the footage is saved and labeled so that you won’t have to worry about the footage loss.

  • Footage Assembling

The video editing process starts here. First, all your footage is gathered, and the sub-standard footage is deleted. This process might take a few days, and as the film takes real shape, footage for each scene is placed in an order.

  • Rough edit

In this stage, a rough version is edited and might take a couple of days, depending on the processing power and the number of individuals involved. Timeline gets cleaned up at this stage, and the final scenes are roughly edited and out together.

The sound team will be working on adding sound effects and music composition.

  • Fine edit

The video is tweaked, and the finalized scenes start to get an amazing structure. In this stage, each frame needs to get proper attention to ensure that the video has no mistakes.

  • Final output

This is the final stage in the video post-production process. All the remaining video editing work is completed here, including effects, motion graphics, color grading, etc., before the video is released.

Who all play a vital role in the video post-production process? 

Post-production video editors play a vital role in the video editing process, including many other individuals involved. However, listed here are some skilled professionals involved

  1. Picture Editors: Splicing the rough video footage into a final product.
  2. Sound Editors: Also known as foley artists, these sound editors are responsible for the sound effects in the video.
  3. Music Editors: This team takes charge of creating the music for the video.
  4. Sound Mixers: Mixing voices, music and ensuring the proper mixture to make the video effective.

Video editors at PGBS can help you with all your video post-production needs. We have a highly experienced team with enormous expertise in using updated video editing tools. They can help you finetune your raw footage to perfection using various video editing techniques.

Types of Videos that Demand Professional Post Processing Efforts

Footages that have commercial use should be edited by professional video editors who can guarantee the delivery of desired outcomes. Here are the different types of videos that need professional editing support:

  • Event Videos

    Wedding videos are typical examples of event footages. These videos have durations of 30 seconds to 3 hours and they may be in the form of multi-camera production, teasers, or even recaps. These videos typically capture events such as live shows, sports, lectures, weddings, performances, and meetings.

  • Advertising Videos

    Commercials typically last for 30-90 seconds and they may often feature branded and sponsored content. These may be animated or scripted and may have a particular theme.

  • Documentary-styled Promotional Videos

    These videos may last up to half an hour and feature interviews that give shape to a certain story. Examples of these footages include infomercials, promotional and travel videos.

  • Corporate Videos

    Examples of these types of videos include promotional videos, brand videos, and training videos. These have durations of 1 to 60 minutes.

  • Vlog Videos

    These are video blogs and are widely used these days to convey blog content in a more engaging manner. They may be quite lengthy, often lasting for more than 5 minutes.

  • YouTube Videos

    These are created while keeping YouTube’s specifications in mind and they are mainly promotional content that has a perfect yet realistic storyline.

  • Travel Videos

    These contain an individual’s travel experiences and are mostly personal. However, many travel agencies or media channels may use them for commercial purposes as well.

  • Film Videos

    These are feature films or short telefilms and usually vary in length from 1 hour to several hours.

  • Real Estate Videos

    These videos are created through the use of multiple filming techniques such as timelapse, sliders, drones, etc. These may last upto 5 minutes or so.

  • Educational Video Services

    These may be classified under explainer videos, tutorials, how-to content, etc. the shortest video of this kind may have a duration of 30 seconds whereas footages that explain a topic in detail are typically longer.

  • Music Videos

    This category includes video trailers and teasers and features a singer who sings his creations so as to create an audio story.

  • Social Media Videos

    These footages are meant to be posted on social media and they typically last for up to a minute. These are created through an optimal combination of narration, music, and text. You will commonly find these videos on TikTok, Facebook, Instagram Reels, etc.

If you are looking to promote your brand or your business through videos, then you may need to use various types of footages across diverse platforms to ensure effectiveness and desired responses. This is the reason why you may want to hire the services of a professional video editor who would tailor videos as per the norms of diverse platforms in order to ensure that you get the desired response from your target audience on multiple platforms. A video editor would deliver professional post production editing support, thereby finetuning your videos to an optimal extent. Professional editing of footage starts with the selection of the right clips and organizing them in a specific order so as to create a story that has a definite flow. Editing includes manipulating the sound as well as the picture, adding episode titles, sound tracks, sound effects, and credits. In the upcoming section, we have discussed about the different activities that are performed during a professional video post production process.

Top video post production software that you can use

The quality of the video editing outcome will largely be dependent on the experience of the video editor and on the tools that they choose for the post processing work. We have listed some of the top video editing software that you may consider using in your next project. Here we go with the list:

  • Adobe Premiere: This is a very advanced video editing program that features an intuitive interface that promotes faster editing. A free trial version is available, so you can check if this is the best option for you.
  • Final Cut Pro: This software features a highly organized tool set that promotes efficient clip organization using metadata.
  • After Effects: This is another product of Adobe, which you can use without an internet. You can download the free trial version for practice. It also features a share option.
  • Avid Media Composer: The best part of using this software is that you can change the interface as per your convenience. It has both free and professional versions.

If you are a beginner in the field of video editing, you may find this article to be useful. If you are already a pro in video editing and if you have a lot of projects to handle at the moment, you may consider outsourcing some of your projects to a reputed video editing companies that can guarantee world-class outcomes, personalized service delivery, and the best video editing rates.

Get professional assistance in custom video editing services need

We, at PGBS, have a team of highly-experienced video editors who have enormous expertise in using leading video editing tools. They are passionate about their work and can go out of the way to finetune your footages to perfection. We are one of the most reputed video editing services companies; we promise that you would never be disappointed.

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